Sunday, August 7, 2011

design brief

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Flair Lighting has recently opened a showroom in Williamstown . Featuring a large exuberant, illuminating and exotic display of garden lighting from the; most talked about; new designer in Australia, ‘Graham HEPBURN.’

Flair requires a designer to produce a cutting edge advertisement and invitation that reflects HEPBURN’s designs and promotes the showroom.

Custom Essays on design brief


The advertisement will be aimed at potential customers, people who are interested in living in “VOGUE” and generally have a fetish for designer labels. This is quite a large audience, usually from areas such as St Kilda/ Williamstown and inner Melbourne suburbs.

The invitation is to be designed specifically with large organisations in mind, companies who generate a great importance on corporate appearance, such as hotels and resorts around the CBD and well established holiday locations. The intended audience is aged -55 yrs, this demographic is generally financially secure, but are still open-minded and receptive to innovative ideas.


FlaiRs instructions are quite open as budget is of no concern. The main constraints are finding a suitable context for the advertisement. They have suggested posters of some form that can be displayed in well known cafes and restaurants. This has been left to be decided later in the design process, Flairs only concern is that it appeals to the correct target audience and reflects Hepburn’s image. The invitation must portray an intriguing and alluring message, but should also collaborate with the design of the advertisement., they must be separate from each other but still tie in together with the overall theme.

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