Sunday, August 5, 2012

Advantages & Disadvantages of Sales Promotions

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Advantages & Disadvantages of Sales Promotions. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Advantages & Disadvantages of Sales Promotions paper right on time.

Out staff of freelance writers includes over 120 experts proficient in Advantages & Disadvantages of Sales Promotions, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Advantages & Disadvantages of Sales Promotions paper at affordable prices with Live Paper Help!



The biggest advantage of sales promotions are that, if they are done correctly, they can


stimulate and increase consumer purchases and develop or improve retailer or


middlemen efforts to stock and sell a product. A sales promotion can be coupons, gifts,


samples, in-store promotions, contests or sponsorship of special events (sporting events,


livepaperhelp.com



fairs, etc.) In markets where consumers may be hard to reach through regular


advertising channels, a sales promotion is necessary and very effective. Sales


promotions are generally seen as fun and can have long-lasting ifavorable mpressions on


consumers.


In addition, another advantage is that sales promotion activities may be narrowly


targeted to consumers and/or offered for only a short time before being dropped or


replaced with more permanent efforts. This flexible nature of sales promotions makes


them ideal for a marketing campaign tailored to fit local customs and circumstances. For


example, Philip Morris, British American Tobacco, & R.J. Reynolds competed in the


Taiwanese market by handing out free cigarettes, a practice not utilized in the U.S.


market. Both Philip Morris and R.J. Reynolds built market share by offering Korean


consumers free cigarette lighters and desk diaries with the firms logos in return for


cigarette purchases.


One of the disadvantages is that the success of a sales promotion may depend on local


adaptation. Since cultures have an impact on any type of advertising/promotion,


marketers must ensure that the type of sales promotion they have selected for a


particular country is not a prohibited activity. Since some local laws do not permit free


gifts, coupons, premiums or discounts, marketers must thoroughly research the countries


before undertaking sales promotions. Another disadvantage may be the cost of sales


promotions. The up-front costs may be high; however successful sales promotions can


reap rewards many times over in the long run. Companies just need to be able to make


the investment in the up-front costs.





Please note that this sample paper on Advantages & Disadvantages of Sales Promotions is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Advantages & Disadvantages of Sales Promotions, we are here to assist you. Your cheap custom college paper on Advantages & Disadvantages of Sales Promotions will be written from scratch, so you do not have to worry about its originality.

Order your authentic assignment from Live Paper Help and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!



No comments:

Post a Comment