History: Uses for Today

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History is a broad subject. In fact, it takes up so much time, since the beginning of humanity until the present. Defined in Longman's Dictionary, history is ‘all things that happened in the past, especially in the political, social, or economic development of a nation' (Longman's 48). History explains why are things the way they are today, as history adds specific events, inventions or ideas that make a transformation, major or minor. History is almost unlimited, but what it contributes to our present will never be forgotten once we truly know why the study of history is significant.

The foundation, or base of history, is a very long but significant time (Rabb 7). History is built from one hundred thousand years, when the first humans, our ancestors, were populating Africa, Asia and Europe (7). During these times, history itself is a ‘blurred, almost invisible mist' (Fromkin ). However, as time goes on, historians try to ‘penetrate the mist' () for information, or simply finding artifacts or writings from the past to help us with our knowledge of history (Hartman ii).

Key moments in history have always enabled us to be, politically, socially, economically and technologically, what we are today. Agriculture was started when people learned to grow crops and herd animals, for supporting larger populations and surviving after the latest Ice Age (Rabb 7). Because of food surpluses, people can look forward to secondary needs after survival needs, like pottery and other goods, and this eventually led to civilization (Roberts 4). A civilization is formed when the people are as one in their culture, way of living and togetherness (5). The first seafarers opened the door to sea navigation, and they traveled to populate countless islands in the Pacific Ocean (Rabb 18). Their navigational abilities still puzze today's scientists (18). When civilizations reached the Iron Age, with the ability to smelt and produce iron tools and weapons, conflicts peaked at the highest in the ancient world with sharp and firm weapons that provided both offensive and defensive power (Roberts 11). When the Roman Empire fell in 476 AD, because of constant attacks and extortion by barbaric tribes, like the Goths and Vandals, which caused history to come to a standstill (). The Dark Age after the fall of the Roman Empire ended when Columbus discovered the Americas, and it was a miraculous event that restarted history (45). In 1776, USA declares itself independence after a revolution that saw Britain lose its grip on this land, eventually increasing its power in all sectors to become today's most powerful nation. (577). Japan is today's Asian powerhouse, because they were influenced by the Europeans during the 1800s, then adding European technologies to the nation, and though Japan failed to cruelly gain Asian colonies as they wanted, they have grown to be an economically and technologically advanced nation (61). These key moments help shape today's world and history, and it is almost certain that specific event will continue to modify the world.

Looking at history at a glance, we can see the plain diversity in history. From the changes of Asia and Africa to Europe, we can examine how the nations transformed from its earliest times (Roberts xii). Asian and African societies were much less developed than the rapidly advancing Europeans (xii). Also, the architecture, writing, religion and everything that has a relationship with society are contrasting in the ways they worked and the rate they advanced (xii). The Egyptian temples and Hebrew priest towers resemble different cultures and purposes, as monotheism in Jewish societies and polytheism in Egypt demonstrates different ways to worshipping gods in the ancient world (xii). There is an unlimited amount of ways to diverse history.

Custom Essays on History: Uses for Today History will also help us to understand how cultures and religions have evolved to this present state. For example, when USA was just independent, most of its people followed all of the teachings of Christianity, but today, only basic rules for Christianity are followed (Ellis 80). This is because of the fact that lifestyle has evolved more economically, and people will not be able to have the time to worship God (80). In addition, village life that focuses on worshipping a tribe's own god and practicing an own specific culture has faded away, because city life that is centered on economy and politics rather than cultures and religions has replaced them during the 1th and 0th centuries (80). As the world begins to concentrate on other areas rather than the traditional religion and culture, history will have different transformations in the future.

Dr. George Grant, Ph.D. in Education, explains to us about how history has a significant relation with religion. "Instead of a collection of dates and dead people, history should be in the Biblical viewpoint taught by example

(http//gileskirk.com/q_a_frame.com)". Also, he says that history is the main part of education, because most of the contents in the Bible shows how we came about and how certain people like Abraham, Moses and Jesus changed history (http//gileskirk.com/q_a_frame.com). He also mentioned that the Bible, which already teaches history, indirectly also explains literature, narrating, beliefs and other subjects (http//gileskirk.com/q_a_frame.com). Religion in different societies can have a relation with history, mostly in religious books with beliefs and stories.

Architecture has evolved over time and tracing its development will enable us to understand how architecture has reached this level today. Egyptian architecture was very advanced, and they proved this fact by build the Great Pyramid of Giza that is 750 feet on each side (Roberts 58). This wonder of the world required 100,000 men to pull stones from 500 miles away (58). Architecture continued to improve in stability and comfort (60). The next key point in the history of architecture is during the 180s, when the first true skyscraper, "The Reliance Building", was constructed and completed (Ellis 540). This building stood 16 storeys high (540). Elevators enabled skyscrapers to be built, so people could climb a great amount of floors conveniently (540). We could just stare at the Petronas Towers in Malaysia and wonder what advancements in architecture can be included in history.

If we look back in history, we can trace how health has been enhanced, especially at the component of lowering casualties during times of war. Before the 1800s, soldiers fell like dominoes in wars because of the lack of medics (Ellis 541). A Swiss banker established the Red Cross in 185 during an Italian war (541). This organization was meant for healing soldiers during wars, and the success of this new establishment gained reputation (541). As the Red Cross continued to aid the world in wars and basic healthcare, new technologies for decreasing deaths came up to significant use (541). We have looked back at history to examine the evolution of health to its acceptable state today.

History can be interpreted and taught to us in the form of entertainment, since youngsters prefer to enjoy entertainment rather than learn boring history. Revolutionary War plays are made comedy by adding in humorous dialogues and actions (Ellis ). At the Renaissance Fair, we participate in various activities that teach us about life in the Middle Ages (). We have probably had class trips to a museum that shows dinosaur bones, pictures, sculptures, traditional cultures, and many other exhibitions (). Almost everyone in the world would enjoy watching exhilarating and fascinating movies, whether it is about a past ship disaster, the legend of Robin Hood or King Arthur, or whatever else portrays the past (). Little does anyone know that what may seem to excite the mind also educates about history.

There are a couple of views of how to teach history, all involving different methods. The first method is by studying the Bible, so we can understand history in a religious perspective, how the world came about, and how it changed over time (http//gileskirk.com/q_a_frame.com). Another way, mentioned by Dr. Victor M. Uribe, though the most common method, is to teach in an encouraging way, rather than lecturing for hours after hours about specific topics, and this can be achieved by dedication and motivation to teach your students, and letting them read entertainment but educating books about history (http//lacc.fiu.edu/uribe/philosophy.html). He also added that history should be taught integrated with language arts, so assigning research papers and essays will improve the students' skills in expressing historical facts and theories through language (http//lacc.fiu.edu/.../philosophy.html). History can educate people in many ways, because of the various styles professionals look at the subject of history.

Today's countries' relations are fixed in a specific way, because of significant events, diplomatic or military activities, or various actions in history (Ellis 80). Trade relations are not established overnight but rather take years or even ages to open an effect and beneficial trade relation (80). In Singapore today, Asian countries such as China, India and Britain, all of which traded since Singapore was under British control in the 1800s, have a very good relation today (80). Relations are only at its peak when two nations share moments together (80). During the 18 Winter Olympics, where a wide range and race of people competed and cheered for their nation, relations were improved as one people share their own history with another people (80). Trade and sharing history and moments are ways to maintaining and improving relations from the past.

Warfare and conflicts add an important asset to history, as it brings destruction, revolutions, and other effects that enable the world to move forward. The first conflicts happened when the first great civilizations were at their height (Roberts 71). The Egyptians recorded wars with the Nubians, Greeks, Babylonians and other civilizations who struggled for power (71). Julius Caesar's personal book recorded the great battles of his great campaign that saw him conquer lots of land for the Roman Empire (71). Peace in Europe ended in 114, when Germany and Austro-Hungary declared war against England, France and Russia, who were the Allies, and this war decided who would lose power in Europe, and the war ended when the Allies won (707). After Germany's defeat in World War I, Adolf Hitler rose through the 10s, promising them a new Germany, but what he, as an individual, started ended as a devastating war (http//www.geocities.com/BourbonStreet/516/history.html). World War II started when Germany invaded several neutral European nations, along with Italy and Japan, who also began invading powers, and these three nations became known as the Axis (Roberts 81). Again, the Allies, with the USA, defeated the Axis, marking the end of the war with the dropping of two nuclear bombs in Hiroshima and Yokohama (84). The world has learnt from this mistake in the past by not trying cruelly to gain power by massacring millions of Jews as Hitler did (Ellis 674). Nuclear weapons started the Cold War, because of what the world saw that happened in Japan (675). USSR and USA built up weapons stockpiles, especially nuclear, and though no one died in the Cold War, the world had the fear never imagined before (Roberts 8). The Cuban Missile Crisis, which happened when USSR was sending and setting up nuclear weapons in Cuba as a possible attack base against the USA , almost started what would most likely be the most lethal war in history, and ended when USSR agreed to dismantle those nuclear weapons and take them back to USSR (0). This age of fear ended when USSR dismantled its nuclear weapons and army because of an economic crisis (16). Many wars have altered the course of history, but it has shaped up the world as it is today.

History is the story of our species, and whatever we do affects history and changes its course to what we desire. "History is story of human (Ellis )", and this means that the stories of an individual's life or society's events merge together to form the history of us (). Historians merge these stories in order to unveil a mystery we want to know about (). History explains the route we humans have taken to our position in the present day (http//ppp.unipv.it/Pages/Group/Group1.htm). In history, we examine how our technologies have evolved from the past, so we, as humans, will be able to continue history into the future from the ideas of the past (http//ppp.unipv.it/.../Group1.htm). As an individual, we merge all of our contributions into history as a generation to include as a portion of history, since our descendants have always been adding since the beginning of humankind (Ellis 7). These examples above will show the path humankind has taken to its present area and also how it will continue.

Historians are people who dedicate their life to the study, teaching or examining of the broad subject history. Dr. Victor M. Uribe changed from a law student to a historian, because he wanted to have an exciting and hard-working life and to serve the people of the world and contribute to the worldwide society (http//lacc.fiu.edu/uribe/philosophy.html). He also said that history can never be perfect and historians have a tough task to make history as perfect as possible (http//lacc.fiu.edu/.../philosophy.html). Dr. Uribe stated that devoting time to history is a low paid and overworking life, and only real passion and devotion will make a suitable historian (http//lacc.fiu.edu/.../philosophy.html). He also says that history is a lifetime experience, since the amount to learn in history is almost unlimited, from discovering hidden techniques to adding a new page in history (http//lacc.fiu.edu/.../philosophy.html). Charles K. Goodwill is a historian who is very dedicated and persistent to the study of the history of Southern Sahara Desert, and he revealed a lot of new information about the region, especially about their lifestyle (Reuters ). Emerging historians, such as Lori Walker, an undergraduate student in history, adds to the study of history by establishing a website that enables history teachers and emerging historians to improve their knowledge about history (http//scs.une.edu.au/StudentFiles/HomePages/HP_1_7/STME7/LoriWalker/LoriWalker.html). The life and philosophies of historians will always continue to prevail to add facts of history into history itself.

If children look into history, role models are there to help persuade youngsters to achieve specific goals for the future. History can help future generations to become significant but positive, especially revolutionists and people that changed the way we think (Ellis 178). There are also science geniuses, like Albert Einstein and Isaac Newton, explorers, like Christopher Columbus or Neil Armstrong, and many other types (178). The figureheads who changed the world positively today will be the role models for the future (17). They will be included in history, and most likely, children will be influenced by these people who have changed the world greatly (17). Children can be attempt to reach their potential by positive role models that have taken an important stand in the world.

We have all seen why history is unlimited, and what it holds is basically the key to unlocking the future and continuing history. Now, you would know that history is more than memorizing facts, dates or places. We look at the cultures, religions, technologies, architecture, health, education and whatever else we can think of. From their base of history since the beginning of humanity, it has been growing richer and larger. History will always continue to prevail, even in the future, and while the base of humanity will be gone, the base of history and history itself will be preserved until the end of time.

Works Cited

1. Burns, David. Geocities. History Page. http//www.geocities.com/BourbonStreet/516/history.html . May 15, 00 150.

. Ellis, Elizabeth Gayner and Anthony Esler. World History Connections to Today. Upper Saddle River, NJ Prentice Hall, 00.

. Fromkin, David. The Way of the World. New York Alfred A. Knopf, Inc., 18.

4. Grant, George. Gileskirk. An Interview with George Grant, Ph.D.. http//gileskirk.com/q_a_frame.html. May 15, 00 11, May 16, 00 1.

5. Longman. Dictionary of Contemporary English. Harlow, Eng Clays Ltd., 187.

6. Rabb, Theodore K., ed. People and Nations A World History. Orlando Harcourt Brace Jovanovich, 18.

7. Reuters. "African History in the south Saharan Desert." Canberra Time. 4 April 16 4

8. Roberts, J. M., ed., History of the World. New York Oxford University Press, 1.

. Uribe, Dr. Victor M. Florida International University. Teaching Statement. http//lacc.fiu.edu/uribe/philosophy.html. May 15, 00 11, May 17, 00 165.

10. Walker, Lori. University of New England. Lori's Homepage. http//scs.une.edu.au/StudentFiles/HomePages/HP_1_7/STME7/LoriWalker/LoriWalker.html. May 16, 00 1515.

11. Volta, A. Pavia University. Research of Pavia University's Department of Physics. http//ppp.unipv.it/Pages/Group/Group1.htm. May 15, 00 17, May 16, 00 1

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Killing

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Killing. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Killing paper right on time.

Our staff of freelance writers includes over 120 experts proficient in Killing, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Killing paper at affordable prices! ¡§She was not asleep, as her roommates had thought when they approached the bed of Joni Lenz on the afternoon of January 4, 174. They found her lying in a pool of blood that was seeping from her head and face. Terrified, her roommates removed the covers from Joni Lenzs body only to find an even more horrible sight. A bed rod had been torn away from the bed and savagely rammed into her vagina. Shortly after her discovery, Joni was transported to the hospital as she lay in a coma, suffering from brain damage that would affect her for the rest of her life. However, she was lucky to be alive. Joni was one of the few victims to survive an attack by Ted Bundy who reigned terror across the United States during the 170s. There were countless more victims before and after Joni who were not so fortunate to have lived. Some thirty-six women may have fallen prey to Bundy, but only he knew for sure. It is a number that Bundy has carried with him to his grave¡¨ (Bell, par. 1). No one could have imagined that the handsome young man by the name of Ted Bundy, a native of Philadelphia, could be responsible for the terrifying reign of vicious rapes and murders that left women across the state of Washington wondering if they would become the next victim on his criminal record. Or how could people fathom the fear that ran rampant as the serial killer known as David Berkowitz, otherwise known as the Son of Sam, brought the city of New York to its knees during the mid 70¡¦s. Then there is the case Albert DeSalvo, who till this very day still brings on debates as to whether or not he is the infamous Boston Strangler who¡¦s victims ranged from the age of 1 to 85 (Lester 1).

Regardless of geographical location, serial killers baffle police departments all across the globe. The obvious question raised when researching these criminals is how they were able to turn the corner from being law-abiding citizens to terrifying and in some cases sadistic maniacs. Upon labelling an individual as a serial killer one must

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understand what exactly is it that separates a serial killer from just an ordinary murderer. By popular definition, an individual who attacks and kills and least three to four victims one by one in a series of incidents in a relatively short interval would be deemed a serial murderer. This however is a fairly subjective definition for many reasons. Firstly, if an individual goes to prison after a couple of murders and upon release continues his spree of killings, does his time in prison automatically reduce his victim count to zero? What if the killings were separated by years instead of months is the individual still considered to be a serial killer? Or even so, what if the individual kills twelve people is he only considered being a serial killer after the third victim or is he not a serial killer if he is caught after his second victim? For the sake of argument we will use the definition of a serial killer stated above as the tentative definition for our future references to a serial killer.

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Sociologists have many theories as why people decide to live outside the accepted social standards of living and become deviants. Everything from Robert Merton¡¦s Strain Theory to other theories such as Control Theories, Opportunity Theories and finally Emile Durkheim reasoning that deviance has its positive benefits. Serial killers are the most extreme cases of deviant people who do not live within the constraints of the law but exercise their behaviour outside of the accepted norm. Is this behaviour genetic, hormonal, biological, or cultural? Do these people consciously kill or are they basically a slave to their uncontrollable urges? We all at some point in our lives experience irrepressible rage when we felt that following normal human conduct could take a little breather so we can act strictly on our impulses, but just as we all have these violent urges, we also have internal blockades that keep us from practicing these urges. Be it universal morality or cultural programming, these strongholds do not exist in the mind of a serial killer. Their mind operates seemingly outside of normal consciousness, or does it? Many people would assume that they would have to be insane to slaughter another human being and in some cases dismembering it for that momentary pleasure, but the most chilling fact about a number of serial killers is that they are many times fairly rational beings. As investigator Dennis Nilsen put it, ¡§a mind can be evil without being abnormal¡¨ (par. 4).

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So how does a seemingly normal person take the path to becoming a serial killer? In most instances, sociologist looks to the individual¡¦s upbringing for explanations. Some serial killers are precociously sadistic from a very early age as Edmund Kemper, a sexual predator was. As a young child he was beheading his sisters dolls and engaged in sexual games. He once told his sister that he wanted to kiss his own teacher but ¡§if I kiss her I would have to kill her first¡¨ (Scott, par. 1). In other cases, early childhood head injuries could be put to blame as with Earle Leonard Nelson, otherwise known was the ¡§Gorilla Murderer¡¨ who suffered a severe head injury as a child, which left him permanently brain-damaged, which subsequently led to retardation (Lester ). It is important to examine serial killing from different perspectives, first from a ¡§what drives people to engage in this time of criminal activity¡¨ and secondly from a ¡§why some commit crime and why others do not¡¨ (Brym 455).

Roberts Merton, whose best-known work is of the ¡§Strain Theory,¡¨ is a believer that ¡§most criminal behaviour would not occur unless a social context exist that encourages our pushes a person toward crime¡¨ (Brym 455). This believes that criminal behaviour is influenced by society and does not derive directly from an individual. Criminals by default are thus generally brought up in low-income communities and the potential to move up the social rank is not a viable or seen to be an achievable. As a result of this, people resort to crime and other deviant activities as a means to rebel against the ¡§closed system.¡¨ Carl Panzram, a remorseless, vicious, child rapist, often known as the man with no soul, was born to a poor farming family in lower class rural Minnesota in 181. At a very young age he was forced to hard labour to earn money and life was made even more difficult when his parents divorced. A series of bad luck would follow Carl as grew up, ¡§everybody thought it was all right to deceive me, lie to me and kick me around whenever they felt like it, and they felt like it pretty regular¡¨ (Gado, par. 6). Lack of opportunities and economic success can lead people down a road of destruction when they start to believe that God has dealt them an unfair hand. Merton was a strong advocate on the lower class as being more prone to criminal activity, which did draw strong critical reactions (Brymm 455).

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Control Theorist contends that, ¡§deviance and crime occur because of the absence of some kind of control¡¨ (Brymm 457). Young children who do not have close ties to social institutions such as their parents, teachers, and peers and with very weak bonds to conventional values find it easier to live outside society¡¦s norm and would therefore be more likely to submit to their deviant urges. On the other hand, adolescents with strong bonds with conventionality would be less likely to risk breaking society constraints (Brymm 457). Other versions of control theory centre on people with low self esteem who try to get what they want quickly and in some cases forcibly. Naturally this would lead to unconformity and rule breaking. Rapists are usually regarded in the manner of having low self-esteem with woman and therefore would exercise their supremacy over the opposite sex by raping them. Tend Bundy, was a young man who brutally raped and murdered young ladies. He was a very shy child and as he grew up his shyness was directed towards women especially when it was revealed to him that what he once thought was his older sister was actually his birth mother and the parents who he grew up with were actually his grandparents. His break-up with his girlfriend left him depressed and he was never completely able to recover from it (Bell, par. 7-8). According to sociologist, families are the major source of control that can prevent deviance. Early childhood socialization and proper punishment for misbehaviour is crucial in developing a strong foundation for the child. If these control measures are implemented early in life, children will be less likely to be susceptible to negative influences and would be less prone to resort to deviance when feeling strained (Brymm 457).

Opportunity theories make the claim that school shootings are not the product of negligent social institutions but occurred due to the fact that these teenagers have easy access to firearms. The theorist assume ¡§that in the absence of inner controls, such as a conscience, or external controls, such as a police officer on the corner or a lock in the door, most of us would engage in crime,¡¨ however, the type of crime we engage in is strictly dependent on the opportunity that is available to us at the moment (Brymm 458).

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Dylan Klebold and Eric Harris, who were dubbed as the trench coat mafia, were two teenage boys who were constantly bullied at school. Eventually they came to the conclusion they had no reason to live, as a result they decided to kill themselves but not before taking down some classmates along with them. It was astonishing to people how these kids were able to have the access as they did to weapons but more so, how no one was able to see the tragedy coming. In a letter to the police department, a day before they boys opened fire in their highschool, they blamed the people who ridiculed them and to parents who they believed was responsible for their intolerant children (Ramsland, par. -). Although being mocked at by their fellow peers was motivation enough to take some sort of action, the availability of guns created the opportunity for them to open fire. ¡§Where lethal weapons are more available, then, the opportunities for lethal violence are much greater¡¨ (Brymm 458).

Not everyone who experiences abuse as a child, or severe head injuries become serial killers in their adult years, but there are exceptions. In some cases, the barbaric treatment of a child leaves little wonder how anything less than a serial killer could be produced from such harsh treatments. Many sadistic criminals depict their childhood as an endless nightmare of sexual abuse and torture, leaving little room for a normal upbringing to be present. As we examine childhood abuse as a possible key to understanding how children grow up to be killers, it must be remembered that childhood abuse is not the sole reason why killers are present because very few females who are victimized as children grow up to be extremely violent (Scott, par. -4).

Parents, who abuse their children, instil values of reliance on violence every time a challenging situation approaches. Physical violence not only is damaging physically to a child but also has psychological affects that are hard to forget even as the child becomes an adult. As stated before, the family is the major form of control so naturally a weak bond derived from parental beatings is detrimental for the child who is still learning what is acceptable is society and what is not. The parental institution, which is generally believed to be the essential part of a child developing, is undergoing great social change. Many problems can occur from this social shift but ¡§the main result of this change is the

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decline in the importance of the family¡¦s role in general social life¡¨ (Clinard 67). As a result of this change, other groups and institutions do the significant part of a child¡¦s socialization and because it is impossible for parental supervision to cover a child¡¦s social habits on a consistent basis, many times peers can socialize a child negatively.

Durheim believed that deviance was a necessary part of a functioning society given that it existed in all societies; therefore it must have some beneficial consequences (Brymm 45). He argues that deviant behaviour increases social solidarity because in those circumstances people are united under a common fear and a common need for retribution for the crime committed. He believes deviance allows people to clarify the group¡¦s moral boundaries and to allow societies to adapt to a changing world (Brymm 45). Durkheim realized that too much deviance can lead to chaos but a certain amount can be beneficial. Although it does seems plausible under the right circumstances that a community can be united when facing deviant behaviour it is not necessarily a necessity. Unification of society can occur in many other ways. A good amount of deaths by a serial killer although undoubtedly has the potential to unite a community, it is not an essential element for that community to function productively. The well being of a society can just as well be destroyed by a same amount of deviance that Durkheim argues is necessary for it to function.

Society plays a major role in the development of a serial killer. An atmosphere where violence is common and not controlled can influence children negatively as they see violence is only a natural part of the world. Society many times glorify killing, portraying it as exciting and the media plays a large role in bombarding youths with violence which subsequently leads to the desensitization of violent behaviour in our generation. Violence therefore becomes the norm and is no longer regarded as wrong in the eyes of the naive.

So what is it that makes a serial killer? Are serial killers born or is it forced upon them by unlucky circumstances. For the most part, serial killers are made. In many of the cases, nightmarish upbringings consisting of violence and torture either by the parents or

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the authoritative figure is what most investigators link back to when interviewing serial killers. Ted Bundy, Jeffrey Dahmer, John Wayne Gacy, and David Berkowitz etc, all of which had unfortunate childhood experiences. Despite the fact that most appear to be rational there are those that are clinically insane while killing. Some suffer from sever head injuries; others claim to be under the influence of demons or even have satanic undertones while killing. The majority of cases when examined can be traced back to mistreatment at a young age. So what does this mean to us as a society? Ideally it implies that serial killers can be prevented. When we exclude someone from a group, when we ridicule someone for not keeping with the latest fashion trend, or when we bully a fellow classmate, we should stop and think of the consequences. This negative treatment can leave behind permanent emotional scars on the individual that can further lead to violent behaviour. Although not every victim of harassment becomes a serial killer, it is to the betterment of society that we treat each other as equals and promote unity. Areas in which social solidarity is high as Durkheim argues, experiences lower levels of violence as people are more in touch with one another. Communities should work within themselves to promote social solidarity, thus decreases the opportunity for violent behaviour.

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The power of non-verbal communication

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Emotions and thoughts can be expressed non-verbally without using any words. Quintilian and Delsarte talk about the importance of the body language in communication. Their description of gestures involve both daily life and theatrical movement that makes the usage of words unnecessary. While Delsarte claims that movement itself is divided into classifications in terms of the relationship among the body parts, Quintilian considers the significance of the individual body parts as movement. As a result they end up with the same idea, even though they chose different paths to explain non-verbal language.

The common point of both writers is the importance of the meanings of the gestures we make. By saying, "there is nothing more horrible, or deplorable, than a gesture without meaning or purpose," Delsarte describes his thoughts about the meaningless gestures that do not express a feeling, an emotion, or have a purpose. "…Even speechless animals show anger, joy, or the desire to please by means of eye and other physical indications" says Quintilian to show importance of the meaning of gestures. Animals, which have no other choice to express themselves, make gestures that have meanings all the time. Their gestures are pure and reliable like a baby whose feelings reflect nothing but the truth.

The gestures become more successful in meaning when more than one part of body is used. Quintilian gives the example of using the facial expressions with the tone of the speech, which will increase the effect on the receiver (listener). Delsarte describes a rejecting movement of hand and arm and adds that "using the hand and arm without any other movement in the body elsewhere, would be weak; but add to the movement of the hand and arm a strong opposed movement of the head and upper torso and you produce a stronger expression." Co-operation of the body parts in expressing ourselves increases the attitude of our response and make a strong affect. Delsarte classifies this under "oppositions" of his three great orders of movement.

The two writers approach to movements and gestures from different views. As known Delsarte classifies the movement in three categories oppositions, parallelisms, and successions. Delsarte gives combinations of movement in terms of their order of moving to show if it is a strong or a weak expression, while Quintilian claims that every kind of co-operated movement of body parts is strong. For instance, according to Delsarte parallel movements of the body parts produce a weak expression. Unlike this claim, Quintilian would call any expression that is expressed by using more than one part of the body a strong expression. The difference between the "weak and strong movements can be best noticed in classic ballet and from the Egyptian wall paintings"

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The effect of the non-verbal language to our lives cannot be ignored. Even though we often do not notice, we use gestures as much as words to make our expressions stronger and to express ourselves better. Delsarte and Quintilian focus on the importance of the meaning of the gestures for people to express their emotions and requests. Although their aim is to make us notice the power of gesture and how to use it, we see that they have different point of views in describing the power of the gestures. Their common idea is gestures and body language is expressive as much as the words or may be more than the words.

Please note that this sample paper on the power of non-verbal communication is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on the power of non-verbal communication, we are here to assist you. Your persuasive essay on the power of non-verbal communication will be written from scratch, so you do not have to worry about its originality.

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Spanish Colonization of the Philippines

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Was the colonization by the Spanish Conquistadors a benefit for the Philippine Society?

Synopsis

The Philippines was under the Spanish ruling for 77 years. The influence of the Spanish upon the natives during this extensive period was profound. Every aspect of their society, politics, religion and culture revolutionize irrevocably. The content of this essay will include the varying opinions of sources that concern the colonizing of the Philippines by the Spanish empire from 16th March 151.

This essay will address the question analyzing the context of which the source was composed. By examining imbalances of perspectives, the question can then be answered through the validity of available sources. That is, a viable and accurate answer can be deduced through the sources. In order to answer the focus question, this essay will "redress the imbalance" of the sources that are utilized. With references to primary sources such as Jose Rizal's book "Noli Me Tangere" as well as to secondary sources, such as Renato Constantino's "Philippines A Past Revisited", various sources could then be compared and evaluated. There are differing arguments to the question, as observed in the context of the sources. One aspect that has become apparent is the segregation that the Spanish colonization was a benefit for the Philippine society. In contrast, is the dispute that the colonizing was a disadvantage for the natives of the islands. The purpose of obtaining an extensive variety of sources is that the more sources that are available the greater the insight and to broaden the field of objectivity.

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The investigation area includes the contrasting approaches to this historical issue and discusses a minor level of diverging historical views. This incorporates the contrasting approaches to a historical event and focuses on the key questions from the syllabus that apply to my project such as ‘How has history been constructed over time?' and also ‘Why have the approaches in the construction of history changed over time?'

It is in modern times that one can distinguish the contrasting views between historians that are supporting the Hispanization of the Philippines, to those who are opposed to the matter. Historians must therefore examine the causes and reflect on the potential influences on the construction of facts that is presented.

It is futile to contemplate on the character of the Asian society prior to the arrival of the Spaniards. It is difficult to understand the type of constitution that may have been established by the natives of the archipelago if the laws of development taking effect within the social divisions, that were then existing, had not been radically adapted by colonialism. It is nevertheless crucial that as the composition of Spanish society at the time of the conquest is questioned, the nature of the indigenous societies and their height of social development at the moment of confrontation with Spanish colonialism should likewise be examined.

There is limited knowledge accessible concerning the earlier period of the Philippines, as there is lack of written historical records. The feature that impedes contemporary historians from gaining an insight to the pre-Hispanic Filipinos is that the use of writing suggests that they had been unfamiliar in recording historical records; perhaps they did not think that such records would be of any use to themselves, as its basic purpose, then, was for personal communication and composing literature. The natives at the time had a system of writing, as evident with Magellan's own observation of the natives, the majority of inhabitants knew how to read and write . The earliest records about the Philippines are in archeological forms such as an ancient clay pot that was uncovered in a cave on the island of Palawan.

Also, there is proof that the islands had been in contact, through commerce, with countries, such as the Chinese and Arabs. Written records from Chinese traders of the Chou Dynasty (7ACE) and in the annals of the Han Dynasty (06ACE) describe its trade route and supplies that were imported and exported; Chinese interaction can be verified with the discoveries of Chinese porcelain in burial graves. Arabian interaction can be verified with the introduction of Islamic religion from Arab and Indian traders and missionaries c. 180ACE.

Prior to the arrival of the Spanish conquistadors, the Philippines had the Barangay system of government in which laws were enacted and enforced by the datus or chieftains. Filipinos, before the Spanish, practiced the backfiring of land in order to produce fertile plantations for their agriculture. There are also evidences of weaponry, weaving cloth (lampotes), fishing and rearing animals and pearls. The early natives had both written and oral laws which were communicated orally from generation to generation . The importance of the factors above was that there is proof that the early inhabitants of the Philippines were civilized and cultured. The fact is; upon the arrival of the Spanish conquistadors, this consequently resulted in the disruption of the cultures and way of life of early inhabitants of the Philippines.

A chief Hong Kong paper recently interpreted an editorial from Manila Comercio that provides a Spanish point of view of the insurrection in the Philippines, a perspective that is rarely implemented by other foreigners who have lived in the country. The article was written and published in 186. The article is a primary source that details the Spanish settlements and portrays it as having been "earnest and intellectual of the natives." The article describes how Spain provided the archipelago a sensible society an ample administration and established judicious laws that have been emulated by various nations in their colonies.

The flaw of this source includes the fact that the language has been interpreted, therefore presenting an implication to the historian. Since various characteristics of the past are being chosen, by the writer, with specific recognition and emphasis on the benefit of the Spaniards upon the Filipinos. The unknown journalist persists in criticizing the country of "the incredible ingratitude obtained by the generous country which with a precipitancy, blameworthy because of its magnanimity, instituted laws designed to elevate these islands to the ranks of the most civilized countries." The source juxtaposes the expression of Spanish placidity throughout the article, to the events that took place at the time that the article was published. During this period, a civil revolution, organized by the Katipunan, took place against the Spanish government.

The writer is ignorant to the fact that in reality the foremost aim of the Spanish government was to profit financially from the islands. The rebellions of the Filipinos are a result of the extortions imposed by the Spanish government, such as tax, tributes and labor. The bias that requires acknowledgment in this article is that the writer has perpetrated personal thoughts and assumptions into the article with the purpose of communicating their perspective to a wide audience.

In contrast to the article is Jose Rizal's Noli Me Tangere. Rizal's book, which was first published in Berlin in March 1887, exposes the transgression of the Spaniards. It was not necessarily Spain itself but the Spanish friars (priests) in the Philippines that he believed were the exact barriers to reform. As Renato Constantino agrees ,

Rizal depicts the Spanish friars as underhanded, rapacious and corrupt.

Jose Rizal was born in 1861 in Calamba, located in the Laguna province, south of Manila. Rizal was an ilustrado as he was highly educated, intellectual and a Spanish speaking Filipino. Rizal came from an affluent family background and attended prestigious schools and colleges. He furthered his studies and had accomplished a where he graduated as doctor of medicine and philosophy. He traveled and studied around Europe and resided in Madrid, where he composed Noli Me Tangere. The book was controversial in the Philippines and constantly attacked by the religious clergy. As evident in a Madrid newspaper dating January, 180, written by Vincente Barrantes. He describes the book as "anti-Catholic, Protestant, socialistic." Rizal was consequently banished for the crime of telling the truth.

The Spaniards replaced the native system of communal landownership to the Spanish landholding system based on private ownership. The local people were required to pay taxes to the Spanish government and to support the church. The royal endowments that were being granted to the friars to own land produced feelings of oppression upon the natives. As the bequest meant that the "natives were being dispossessed of their ancestral lands." The Spanish friars competed with other Spanish officials in accumulating wealth and land.

Rizal, himself, describes the nature of his the Noli Me Tangere as, "The novel is the first impartial and bold account of the life of the tagalogs. The Filipinos will find in it the history of the last ten years…" The first chapter of the book describes the "racial spectrum of Filipino society as externally compatible, but beneath the surface there smoldered a mixture of resentment and suspicion" . By August 0, 1887, it was declared by a committee that Noli Me Tangere was "heretical, impious and offensive to the government of Spain". The purpose of Rizal's book is vital in interpreting the context that the book serves.

There are possible factors that led to Rizal's contempt against the Spanish. One aspect involves the arrest of his mother, Teodora Alonso. She had been charged of involvement in a murder but was ultimately released. Rizal's witnessing of his mother's arrest by representatives of the Spanish government left a permanent impression on his view of the Spanish. A second vital factor was his brother Paciano. He guided the juvenile Rizal to a reformist vocation. Paciano had studied under Fr. Jose Burgos who was an activist in reformation against the Spanish friars. The third factor of influence was the Cavite mutiny.

Rizal's perspective was based upon his intense patriotism and his veneration that the Philippines was something more than what the Spanish had made it to be. Rizal claims that the decomposing of his country was not because of the Filipino's indifference or apathy as claimed by the Spaniards, but because of the negligence of the Spanish government over the country. To demonstrate his purpose he disproved the allegations of such prejudiced Spanish authors against the Filipino race. He had commented on the book composed by the Spaniard Antonio Morga, Sucesos de las Islas Filipinas. The book delves into detail the components of the 16th century Philippine culture. Rizal had commented, "Filipinos had developed culture even before the coming of the Spaniards". This contradicts the NorthChina Daily News, Impartial not Neutral article as the article describes the Spanish being "earnest" in endowing the natives with a moral and intellectual education.

The impact that these factors had on Rizal is consequently reflected in his book. This source is primary in investigating the Hispanic influence upon the people, especially from a Filipino perspective. The historical implication is that Rizal communicated personal ideas that were a result of his ideology towards the Spanish. Rizal has constructed his personal version of history as it has affected him. Rizal's views therefore have an effect on contemporary historians who may view his perspective in various ways and intersect personal views with Rizal's philosophies.

Elizabeth Medina's A Hispanized Philippines A Good Option? Is a written response to the question of why she believes that the Hispanization was feasible and beneficial for the Philippines. Medina states in her article that Spain was responsible in the development and establishment of the culture of the Philippines. Medina discusses the importance of Hispanic culture in order to "recognize" the Filipino social customs and practices. The implication is the Spanish culture is the basis of what makes up the Philippine identity. This directly conflicts with Rizal's philosophy that the Filipinos had developed culture prior to the Spanish arrival.

Medina, who resides in Santiago, Chile, has based her opinion on the "few" sources she had gathered from Filipino academics and their writings, her personal inquiries and those of independent researchers. Medina states that she was speaking as a non-expert and based her views on what she was able to gather. She displays emotive assumptions in saying that the Spaniards are responsible in "producing" such a diverse culture for the Filipinos. She constructs history by judging the opinions from those who are experienced on the subject matter and concluding from her sources that the hispanisation of the Philippines was a benefit for the country.

Professor Fraser Weir , states in his email that "at the time of Spanish conquest, the whole world was horrified by the cruelty of the Spanish conquistadors who plundered Mexico and Peru." This is in direct contrast to the Comercio that implies the success of Spanish colonies and Medina's perspectives of the impact of the Spaniards. Weir also states that the Spaniards were not as abusive in the Philippines in comparison to Spain's other colonies, such as the Aztecs of Peru . Weir describes the negative factors that the Spaniards had established during their ruling. He traces modern corruption of the government to the Spanish colonial rule.

In relation to Rizal's book, Weir states that wealth was measured by landownership. The Spanish leaders did not expand power and stature through commerce, but from taxes and tributes that they collected from the tenants who rented the land. Taxes, tributes, extortionate rents and forced labor increased tension among the villagers. An example of this was in 1745, when Bulacan villagers protested against the clergy claiming that they have been cheated from their lands and the unjust denial imposed upon them that restricted them from fishing in the rivers.

Weir's context is similar to that of Rizal's. The Spanish had brought and established corruption and extortion among the indigenous society of pre-Hispanic Philippines. Although, Weir was more passive in describing how the Spaniards "converted by gentle persuasion rather than coercively by threat or force" and that "Spanish were not as rapacious".

Based on the employed sources, one may agree that the Spanish colonization of the Philippines was a benefit in one way, such as the fact that the Spanish established a part of their culture to the culture of the people and economically advanced the country and brought about diversification. Although, the method in which the Spaniards used their power is unjust such as the heavy burden of tax collection, forced labor and corruption within the government as well as the ecclesia. The utilized sources are subjective and are bias interpretations of the nature of Philippine history. Therefore the reliability in constructing the past from these sources is diminutive. The perception of the history of Philippines from these sources can be utilized to validate contemporary events of the country. Identification of ideological characteristics in the source representations exhibits moral principles in relation to the topic. This investigation aimed to question the sources' motives and approaches that have influenced the construction of the Philippine history. It is also aimed to understand more clearly the nature of the Spanish colonialism and the consequences that it had imposed upon the nature of the Philippines. As evident, there are various opinions on the Hispanization of the Philippines.

The events of Philippines' history belong to the past. All that remains of them is the recorded impression it has made on observers. The past must be scrutinized not only to become acceptable to those in the present but also for the reason that the past has became the present with all the misinterpretations of past historical sources. ¨

Carr, Raymond Spain A History. London, Oxford University Press, 000.

Coates, Austin Rizal Philippine Nationalist and Martyr. Hong Kong, Oxford

University Press, 168.

Constantino, Renato The Philippines A Past Revisited. Quezon City, Philippines, Tala

Publishing Services, 175.

Corpuz, O.D The Roots of the Philippine Nation. Quezon City, Philippines,

Aklahi Foundation inc. 18.

Cushner, Nicholas P. Spain In The Philippines From Conquest to Revolution. Quezon

City, Philippines Anteneo de Manila University, 171.

Mahajani, Usha Philippine Nationalism. QL Australia, University of Queensland,

171.

Manuel, Dolores de Book Review Southeast Asia. The Journal of Asian Studies

Volume 6 (4) pp 4-50, 00.

Phelan, John K. Hispanization of the Philippines. London, University of

Wisconsin Press, 16.

Rizal, Jose Noli Me Tangere. Manila, Pambansang Suriang Pangkasaysayan,

Republished 10.

Southgate, Beverley History What and Why? London, Routledge, 001

Sullivan, Margaret The Philippines Pacific Crossroads. New York, Dillon Press,

1.

Trager, James The Chronology of Philippine History in the (Western) World

Context. New York, Rinehart and Winston, 17.

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HRD

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(A.) Analyse the training and development needs of an individual or group of individuals within you organisation or any organisation with which you are familiar.

United Beverages is a package beer wholesalers and the brand owner of Finches soft drinks. It deals in the licensed and grocery trades. It materialised in 180 with the merger of several regional wholesalers. In 1 Guinness, who in turn in the same year was bought by Diageo, bought it. This however doesn't come into effect fully until ,004. There are over 00 employees working under the name of Finches.

Throughout the course of my research I conversed with two members of the United Beverages team, they were Sinead Cowzer, the Trade Marketing Manager and Jeanette Lindfield, the Human Resource Manager. Sinead got promoted from Marketing assistant, to her current position of Trade Marketing Manager in March of this year. Sinead has a degree in Science and is currently studying for her Marketing Degree at night in the Tallaght Institute of Technology. She reports directly to John Kershaw, the Commercial Director of United Beverages. There are ten members of the Commercial Team of United Beverages and they all work together in their offices in City West. There is both a formal and informal system of communication in the company, but according to Sinead it is quite a casual environment within the offices.

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The Human Resource department in United Beverages was only officially set up in 17. They have implemented a new system of Performance appraisals in the past year. It is still having some teething problems but it is semi successful. One of the main problems with the Performance reviews is the terminology used; there have been a lot of problems in that area so it is currently under review. Employees also feel there is too much paper involved and that it is too time consuming. The Human Resource Department are currently working on these difficulties with the Performance Appraisal so they are hopefully going to be completed electronically in the near future.

Both Sinead and Jeanette concur that United Beverages has moved on strategically only in the past few years, and really only since it became part of Diageo. They would now consider themselves to be a learning organisation. I believe that this is reflected in their commitment to training and developing their staff. They have a Diageo Brand Building Programme that is know as DWBB (Diageo's Way of Brand Building). Diageo believe that the way to build their brand is through their employee's. All employees are computer literate and all are sent to the European Driving licence course, even the employees that work in the warehouses. Diageo believe that all employees deserve to be equipped with ‘the basic work tools that are needed in almost every job today, regardless on whether they need it under their current job spec...' (Lindfield rd April, interview).

Needs analysis is critical to the development and delivery of good Human Resource Development. There is no point in an individual undertaking training or development if they don't have specific targets, and without analysis training and development is undertaken in the hope that it targets a need and it should always target a need. Although it must be recognised that poor needs analysis is worse than no needs analysis. Needs assessment is vital, otherwise the business can remain totally focused on training rather than business values. Training and development needs analysis is different in every organisation. United Beverages will determine which needs prominence should be placed on. Culture is also important to needs analysis; the environment will determine what activities and interventions will be best to bring the organisation forward.

In a company you can't train and develop all staff at all times, so training and development analysis allows management to prioritise who needs the training and development and then prioritise what areas they should receive the training and development in. Training and development needs arise from a number of things. When the goals and strategies of a company are determined, management need to look and what tasks their employees need to be able to undertake in order for the strategy to be successful. The procedure of a job and the job description is another area that training and development needs can arise from, if an employee has been promoted or moved to a different department within the company, or has just begun working for the company, they made need to acquire new skills or upgrade the ones they already have in order to successfully complete the work that is expected from them in their new position. A training and development need may also arise from the review of the performance of staff and whether of not it is perceived that training and development is needed to improve their performance.

A training and development need arose in Diageo in March of this year. When Sinead Cowzer was promoted to Trade Marketing Manager it was for many reasons. The person who previously held the job left, and so the position became available. Sinead had worked directly below him in the structure of United Beverages and so stood a good chance of being successful in her application for the job. It was determined that while Sinead didn't have all the qualifications and skills required for the job, she had the perfect attitude towards learning, training and development, which is most important when looking at prospective candidates. (Wiley lecture 00).

Analysing a training and development need involves a systematic process of determining, measuring and deciding on priorities for action. (Byrne week 5 learning pack). Also when analysing the training and development needs of and individual, the skills gap must be realised by looking at the actual knowledge, skills and attitude they possess, what KSA is needed now and what KSA is needed in the future in order for the companies business strategy to be successful. So basically there are two types of analysis, reactive and proactive. Reactive analysis is problem-based analysis, management look at an existing problem and determine the solution to be training and development. Proactive analysis is, analysis the company's strategic plan and determining the training and development needs that must be met now in order for the success of it in the future. While proactive analysis is the best approach, reactive analysis tends to be the analysis most commonly used. In the case of United Beverages and Sinead, reactive training and development needs analysis was used. Management was reacting to the skills gap that arose after Sinead's promotion.

There are three levels of needs analysis, they are, Organisational, Job and Individual (Byrne week 5 learning pack). Although, Boydell suggests that there are four levels, they are, Organisational, Occupational, Individual and Departmental. (In Wilson, 00111). Each level of the analysis works as part of a team. It is difficult to determine what the individual needs without looking and the Organisation, Occupation and Department. You can't decide what the individual needs, if you don't know what the organisation ultimately wants to achieve. The Organisational level is self explanatory, on the occupational level there needs to be a discussion of requirements of the job title e.g. new technology and how everyone will need to know how to use it. On the individual level, this is the analysis that took place in order for Sinead's training and development needs to be prioritised. Of course when this was being done the Organisations, Departments and Occupations needs were all taken into account.

Spritzer claims that there are five steps in a systematic approach to training. They are Needs assessment, design, development, delivery and evaluation. Once the needs assessment is completed and the skills gap has been identified, a course of action is designed and then the development occurs along with the delivery of the desired training and development, finally an evaluation takes place to determine whether or not the analysis and action were successful. Fitzpatrick's or Hamlin's model of evaluation can be used.

As the complete take over of United Beverages by Diageo will take place in 004, the Marketing Department will be expanding. Sinead needs to be equipped to manage more staff and to be involved in the recruitment and selection of the marketing employees. So this marked a training and development need that incorporated the organisations strategic plan.

There are many sources of information that can be used when conducting needs analysis. Company records can be used to analysis training and development needs on an Organisational level, as can secondary information, managers, employees, customers and suppliers. (Byrne week 5 learning pack). There are also many research methods that can be used when conducting training and development needs analysis, they are document analysis, statistical analysis, interviews (individual and group), questionnaires (personal, postal and telephone) and tests (single and assessment centres). (Byrne week 5 learning pack). There are two other methods, Observation and Participation but they tend to be less popular than the others. Needs analysis is really about putting al l of the above methods together in order to get the full picture.

There are two types of analysis sources they are internal and external. Internal analysis includes corporate objectives and strategies, human resource plans, skills audits and inventories, statistics e.g. defects, complaints, absenteeism, turnover, profit and cost figures, also interviews with employees, managers and customers. (Byrne week 5 learning pack). External analysis sources used are competitors, customers, suppliers, and technology, legislation (e.g. Health & Safety regulations), pressure groups and social change. (Byrne week 5 learning pack).

"Job training analysis is the process of identifying the purpose of a job and its component parts and specifying what must be learnt in order for there to be effective work performance." (Byrne week 5 learning pack (Harrison, 16)).

When conducting a needs analysis on an occupational level there are four different ways to do so. Although it is time consuming a comprehensive task analysis is one method, it in involves thoroughly looking at every task involved in a certain position and documenting the entire level of knowledge, skills and attitude required to complete the job. Key task analysis is another way of conducting a needs analysis on an occupational level. This is completed by looking at the tasks that are absolutely essential to the success of the given job. Reactive organisations tend to use a third type of needs analysis when dealing with the occupational level. Problem centred analysis is done by looking at a problem within the occupation and determining that training or development is the way to solve it. Competetency Based Analysis is the final analysis used when conducting a needs analysis on an occupational level. Competencies are the link between the personal traits, skill and characteristics and effective behaviour required to fill the job adequately.

Needs analysis on an individual level is very important also. There are generally two reasons why a needs analysis is required, firstly it can be to improve the current performance of an individual and secondly it is to ensure the continuous development of their career, e.g. to have the required skills for a promotion. There are numerous was of assessing the training and development needs of an individual, performance reviews, discussion with management, assessment centres (this is generally used for managers), self assessment and statistics. Statistics can indicate absenteeism and customer service area's that need attention.

In the case of Sinead Cowzer, a training and development need arose because of promotion. While she didn't possess all the skills that were required for the job she had the perfect attitude to training and development. There was a skills gap present and so Jeanette Lindfield undertook training and development needs analysis. The analysis was both reactive and proactive. On the organisational level Jeanette looked at United Beverages strategy and analysed what Sinead's role was going to be. She also looked at the job description for Trade Marketing Manager and Sinead's old job description as Marketing assistant and determined what skills gaps there was. She undertook both a Comprehensive task analysis and a key task analysis. On the individual level, Jeanette identified the training and development needs through discussion with Sinead and John Kershaw the Director. Jeanette also used Sinead's performance reviews to determine training and development needs. Both Sinead and John outline objectives for Sinead during her bi-annual review and Jeanette determined what training and development needed to be undertaken in order for those objectives to be met.

(B.) Identify an appropriate learning activity to address the needs identified.

There were four main needs identified by the needs analysis

1. Interview Skills

. Management skills

. Brand responsibility

4. Media Advertising

1. Interview Skills

Lindfield found that when she compared Sinead's job descriptions that there was a deficit in interview skills, since now Sinead would be officially head of the Marketing Department she would be required to interview potential employees, especially in 004 when United Beverages is completely taken over by Diageo. Lindfield determined that the best way of teaching interview skills was through practical experience. She gave Cowzer notes on how to prepare for interviews, how to conduct one and how to initially identify the candidates you wish to interview. Coaching was deemed to be the most effective way of closing the skills gap. As the Human Resource Manager Lindfield was very familiar with Interviewing, so she volunteered herself to coach Sinead in Interview skills. This coaching was free and therefore cost effective. The coaching was also on the job coaching and therefore not much time was wasted. One advantage of coaching is that it is focused on performance and therefore generally an improvement is noticeable almost immediately, if the individual is open and keen on the development of their skills, which Sinead definitely was.

. Management Skills

As this is the first Management position that Sinead has held she has some skills gaps when it comes to managing people. Sinead was chosen for the position even though she didn't possess all the desired skills as she has a great attitude towards her colleagues and shows great determination when dealing with problems, she is very self confident and was decisive under pressure, and this was reflected in her performance appraisals. The mentoring system could be used in this training and development.

"…(Mentor refers to) experienced and often senior employees who support and advise less experienced and often younger colleagues through their personal and career development" (Walton, 11, in Byrne, week 6 learning pack).

Your boss should not do mentoring, yet John Kershaw was appointed as an internal mentor to Sinead, but she also had an external mentor within Diageo on the whole. Mentoring focuses on a broader aspect of achieving higher performance than coaching. While this will take time it is an ongoing process that will be invaluable to Sinead in the long run, she must learn how to efficiently delegate tasks and how to interact with staff. I believe that mentoring is the best way of establishing this.

. Brand Responsibility

Under her new role as Trade Marketing Manager Sinead is responsible for maintaining the finch's brand in regards to marketing. While she was already somewhat responsible in her previous role of Marketing Assistant the onus is completely on her and she will be held responsible to any problems that arise within the marketing department. Sinead is already studying for her degree in Marketing and brand responsibility is one of the key areas covered on her course. United Beverages have therefore offered to pay Sinead's college fees. While it is costly in involves very little effort on their part and almost insures that she will remain in their employment for sometime and at least until she completes her degree.

4. Media Advertising

This is another area that will be covered in Sinead's degree course, although United Beverages feel that it would fit better with their strategy if she covered it more intensively and quicker. They enrolled Sinead in a media-buying course with another member of her marketing team. While this was expensive and time consuming it proved to be a complete success. United Beverages also sent her to an advanced course in media buying to cover her gap in Media Audit Skills, as the other course had been so successful.

Finally in conclusion, United Beverages have shown a commitment to the training and development needs of their staff. Although they may need to assess the performance review system currently in place, especially when it is used as one of the primary information sources when determining and training and development need.

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Analysis on outbreak of SARS

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Wang Dan is the most prominent new exile to the U.S. He was one of the leaders of the Tiananmen Square democracy movement in 18 in China. By conducting a textual analysis of his address to Taipei Times I will show how Wang Dan used propaganda to portray the Chinese people are innocent victims and frame what the Chinese government should have done particularly with regard to the mass media to remedy government's slowness and inappropriateness of response to an outbreak of SARS in order to maintain the stability of the society and the development of the economy. In order to support my thesis, I will use examples and ideas from five periodical articles and three additional publications and theories like Harold Innis's concept of center vs. periphery and Marshall McLuhan's concept of the medium is the message in my essay by elaborating detail in terms of the following three aspects

1. The public panic and the function of mass media.

. How do the mainstream media and government deal with the crisis caused by an outbreak of SARS?

Cheap College Papers on Analysis on outbreak of SARS

. The impact of the economy by SARS

This review of an outbreak of SARS focuses on these three main areas.

The public panic and the function of mass media

1. WangDan presents Chinese people as innocent

Wang Dan presents Chinese people are innocent in an outbreak of SARS. He said the Chinese authorities tried to cover it up, but paper cannot cover up fire. The consequence was panic among the people. Obviously, he tried to show that people who were infected by SARS were innocent due to irresponsibility of the Chinese government. As we know he was one of the leaders of the Tiananmen Square democracy movement in 18 in China and he has sufficient knowledge in history and politic of China, but he have been isolated from China since 17. That brings me to think how much he knows about the nowadays of China. Does he qualify to criticize China about SARS? Does his message reliable? From Marshall McLuhan's conception of the medium is the message, Wang Dan himself can be looked as a medium. He himself as a medium automatically sends me a message before reading his address to Taipei Times. The positive or negative of the message depends on who receive the message. The message I received from him is that he probably will not say any good side about China, so the message what he said most likely will be biased which can not be fully trusted. This is because I do not appreciate what he did in the Tiananmen Square democracy movement in 18 in China. What he and his other classmates did is totally in threaten of the social stability of China at that time. In the article ¡°People Against the Mentally III Community Opposition to residential Treatment Facilities, author Fanny, M shows that Chinese government tried to cover the truth of mentally illness people up in order to put them in a local living area, but people who live around those mental illness people find out the truth later and caused the society unstable. ¡°the typical AIDS story tended less to sensationalize than to reassure, largely because journalists depended upon government officials......Such sources had interests either in avoiding coverage or in pointing toward breakthrough; (David C. Colby, Timothy E.Cook, 11, p.15). Later this epidemic seemed likely to affect general population. Above two examples exactly shows what Wand Dan said paper cannot cover up fire. In my view, as a big country like China sometimes do need authority to cover outbreak like SARS up before knowing the source of SARS and knowing how to treat this disease in order to make the society stable. I think this is not irresponsible to the people. Especially, a country like China who has 1 billion people, any inappropriate issue will cause great impact in the whole society. From Lasswell's conception of the propaganda, even country like United States, it also use propaganda to make up a story of a hero woman soldier to cover the truth of that soldier in order to encourage American soldier to win the war in Iraq and the effect of that among American soldiers is great during that war.

. How does message become rumor?

Wan Dan says that no control to the new technology of transmitting message is the reason that caused the rumor of SARS among people. The new technology of transmitting message can be the internet and the cellular phone which are hard to be controlled. Non-professional opinions are important factors that caused rumor. From Harold Innis's conception of center vs. periphery, Wan Dan can be looked as a center that he sends the message to people. People who receive message from him can be looked as periphery. ¡°In societies in which modern means of communication predominate, rumor always moves faster than fact. Often, when a fact arrives it is interpreted in the light of a rumor which manages to become more real than the fact. (Herbert Daniel, 11, p.54). Although author Herbert Danniel talks about AIDS which is different from SARS, he has the similar idea why the message become rumor as Wan Dan has. The wide range of using the cellular phone and the internet can also be considered as a result of propaganda of the new technology. From Lasswell's conception of the propaganda, we can see that why so many people in China use the cellular phone and the internet is because of the propaganda of the new technology.

The reason that the rumor of SARS generated such a wide impact among mass in china can be explained in the following two ways first, because the information related to SARS concerns the health and even life safety of the common people; Wan Dan said the Chinese authorities tried to cover up the cases of SARS, but paper can not cover up fire. The consequence was panic among the people. ¡°Irresponsible press and media coverage highlighted the spread of AIDS¡­ (Herbert Danniel, 11, p.5). Obviously, we can see that the occurrences of the rumor are mostly caused by the government or the mass media. From Innis's conception of center vs. periphery, we can understand that people who spread message of SARS can be looked as center and who receive the message is periphery. In here, The Chinese government is center and the mass media is the periphery. I realize that the power of center is so important, anything inappropriate messaged sent by center can cause great impact on its periphery. SARS is the great example of this. Second, the common people are lacking knowledge of medical treatment and medication for SARS. The uncertainties related to SARS are high. As a result, hearsay becomes wide and the great of impact is hard to avoid. Wan Dan said if the news about SARS can be reported in an official way, then the impact of it on the society can be greatly reduced. This is true, I agree with this point. The government should be responsible to issue news of SAR in its early stage in order to stop the rumors of SARS and can maintain the stability of the society. ¡°Suggestions for resolving the paradox included in the planning, application of the knowledge and skills of social Psychology in dealing with public panic, and cooperation with the mass media to reach the public. (Fanny M. Cheung, 10, p.05).

With SARS, Wan Dan think there are additional factors that affect the transmission of hearsay. First is the way of information dissemination. According to an investigation reported in one local newspaper in Beijing, it was discovered that the common people acquire information about SAS is from cellular phones and the internet. New ways of transmission easily break through the localized community conversation. The second factor is culture. ¡°¡­, individuals tend to share information with others and with people whom they perceive to have good relations (Lai & Wong, 00, p. 58) Medical experts report that Chinese people are more likely to consult with non-professionals. They would rather to listen to opinions from their relative or friends. In contrast, western people would rather to listen to the opinions of medical professionals. This hobby of Chinese is not good for the whole society.

The different people transmitting hearsay have different motivations. Some of them try to help others, let others know what really happened, however some of them want to benefit from this event. These people intentionally magnify the epidemic situation. This kind of motivation goes against the social morality. It harms the benefit of the public. From Lasswell's conception of propaganda, different people use propaganda to relay the information of the SARS to the public for different purposes. ¡°Disasters for some are opportunities for others. (Virginia Berridge & Philip Strong, 11, p.1). This statement clearly shows that some people will use disaster as a tool to make their own benefit from the public.

From the above we can see that the supply of professional information related to SARS would cut down on the spread of hearsay. Thus facing the hearsay as early as possible is very important to prevent rumor from flooding. There is a need to increase the average trust of the mass media. The information relayed by the mass media should be by professionals. Government officers also are important roles, if they have ability and experiences know how to deal with the relationship among the public, then the spread of the hearsay can be limited in a certain range.

. Why do the rumors about SARS pass so quickly?

Wan Dan says that it is now impossible to completely control the dissemination of information. From Harold Innis's conception of center vs. periphery, the government can be looked as center while the mainstream media are an intermediate and people who receive the message from the mass media is periphery, the government use its power to control the dissemination of message to media which are around it. Especially, nowadays the technology is so advanced, people can easily relay information by using internet or the cellular phones. Therefore, it is not possible to control the dissemination of the information. ¡°¡­, many people heard about the rumor even before news announcements on television and radio. Apparently, they had obtained the news through personal channels.(Gina Lai, Qdalia Wong, 00, p.54). In deep, common people have the right to know the true story of the event even when the event threatens people's safety. Because the Chinese government did not want the public to know about SARS in the beginning, there was no any related news about SARS being issued by media. However it is impossible to prevent people from communicating with each other in this information era. If the mass media was not allowed to function properly and in a timely manner by the Chinese government, this certainly will lead to a lost of control of public opinion. In terms of the mass communication, a government should serve as a source of information for its people, fulfilling their rights of know the facts related to their lives or safety by offering them a timely and actual flow of information. People's rights to information should be the only principle for the government to follow, regardless of whether the information is about an infectious disease or not. In an outbreak of SARS, the mass media also did not fulfill their responsibility. In the beginning, the mass media did not relay the information related to this infectious disease to public, therefore rumors about SARS pass very quickly and caused mass panic. ¡°Governmental inability to solve these problems, or even to address them in a timely fashion, is likely to generate dissatisfaction or distrust.(Patricia & Dietram, 000, p.744). From Harold Innis's conception of monopoly of knowledge, we can understand the reason why mass media did not relay the information of SARS to the public mainly is because the Chinese government controls the information of the sensitive issues and never allows these issues to be covered in order to maintain social stability.

How to deal with the crisis caused by an outbreak of infectious disease

1. In the information era the government needs to be much more efficient in making information public in the event of emergency.

When important event concerning the lives of people happen, the public needs to know the facts as a matter of respect and human rights. ¡°The states did not introduce full individual human rights, including the right to communicate with others.(Miroljub Radojkovic, 14, p.17) Wan Dan says in the information era, it is impossible to block information, because the speed of transmission as well as the broad of scope creates a huge of impact. From Harold Innis's conception of time bias and space bias, we understand that the internet and the cellular phones can be looked as space bias, because they are transportable and can be used to transfer information very quickly. The government should have good relationship with the mass media. When people urgently want to know the exact information about an infectious disease, if the mass media keeps quiet, the only thing that will happen is the rumor about the disease will get bigger and bigger. If some related departments of government relayed information about this event through the mass media they could have a good image in the public.

. Increasing trust in the government

Wan Dan addressed that the message should be transparent to the public in order to increase trust in the government among people. ¡°¡­, it is very clear that an underlying motivation was to protect economic interests of San Francisco and the State of California by denying the existence of the plague and deriding those who claimed it existed.(J. Gerard Power, 15, p.8). ¡°the distrust potentially stems from discrepancies between the output produced by the government and citizens expectation.(Patricia Moy, Dietram A., 000, p.744) Again, from Innin's conception of center vs. periphery, San Francisco and the State of California are the center and the mass media is intermediate that used the information sent by the local government to its periphery which is local people. I think the negative effect of the action of San Francisco and the State of California is great. Since the message of plague is not transparent to the local people, once plague is out of control will decrease trust in the government among the local people.

. There is no shirking the responsibility for mainstream media

The government should try to establish a sustained and stable relationship with the mass media so that the media can be the government's capable assistant when facing a sudden crisis, issuing true and reliable information to ensure the stability of the society. From Harold Innis's concept of center vs. periphery, the Chinese government is the center and the mass media is intermediate and the Chinese people are the periphery. Since the effect of the center always can cause great impact on its periphery, the Chinese government can use the mass media to replay information to the public after creating good relationship with the mass media. In order to allow the mainstream media to sufficiently exert the above function, the government should start with the following steps First, should regard the superiority for mainstream in public opinion; second, should persist in guide of correct public opinion; lastly, the government should set up an efficient system of emergency.

The impact of the economy by SARS

Wan Dan says the Chinese authorities expect foreign investors to have faith in China's economic development. On the other hand, they tell lies and conceal message. From Harold Innis's concept of center vs. periphery, the Chinese government is the center and the Chinese people are the periphery. The effect of the center on its periphery always has great impact either positive or negative. So when the Chinese government tell lies and conceal message of an outbreak of SARS, this will cause great negative effect such as distrust in the government among people. That can easily bring the economy down because no one wants to do business with a person who can not be trusted.

A. Credibility

1. ¡°In China, how can a market economy develop successfully if credibility is destroyed by the government?

B. Political reform

1. China's slowness and inappropriateness of response are unlikely to be remedied without political reform

By conducting a textual analysis of his address to Taipei Times we can see how Wang Dan used propaganda to portray the Chinese people are innocent victims and frame what the Chinese government should have done particularly with regard to the mass media to remedy government's slowness and inappropriateness of response to an outbreak of SARS in order to maintain the stability of the society and the development of the economy. ¡°The reform of china's economic system after 178 was no doubt one of the most significant events in the 0th century (Harding, 187, p.467) China is in a more exoteric environment now, especially after joined the WTO, the economy of china has become part of the world economy and the contact with international countries has become more frequently. A crisis such as SARS was reviewed only as Chinese before, but now it will probably have a ripple effect in the world. I believe after this outbreak, both the chinese government and the mass media will change the way they look at and judge crisis such as SARS and as a result they will set up a healthy ordered system of information.

Please note that this sample paper on Analysis on outbreak of SARS is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Analysis on outbreak of SARS, we are here to assist you. Your cheap research papers on Analysis on outbreak of SARS will be written from scratch, so you do not have to worry about its originality.

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