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1.0 Executive Summary
Nightclub X will be the premier high energy - dance themed nightclub in Southern Your State. Our goal is to remain a step ahead of our competition through an exemplary service provision. We expect our guests to have more fun during their leisure time. We will provide more video and electronic technology per square footage than anyone else in the region. A simple yet unique themed menu and atmosphere will create a sense of belonging for locals and tourists alike. Our operating credo is happy enthusiastic employees create happy enthusiastic guests.
The Main objectives of the development of this new venue are
• To capitalize on excellent location opportunity with swift commitment to the new Town Square development.
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• To launch the venue with a highly publicized grand opening event in the summer of 001.
• To maintain tight control of costs, operations and cash flow through diligent management and automated computer control.
• To maintain a food cost below % of food revenue.
• To maintain a total beverage cost below 5% of beverage revenue.
• To grow annual sales to exceed $ million by third year.
The keys to success in achieving our goals are
• Provide exceptional service that leaves an impression.
• Consistent entertainment atmosphere and product quality.
• Managing our internal finances and cash flow to enable upward capital growth.
• Strict Control of all costs at all times without exception.
Highlights
.0 Business Summary
The key elements of Nightclub X concept are as follows
Entertainment and dance based themes -- The Company will focus on themes that have mass appeal.
Distinctive design features -- Nightclub X will be characterized by the elaborate dance club situated in a spectator setting which comfortably accommodates 50 guests. The area will also offer three private sky boxes which could be combined for use in a conference or private party setting. This room is intended for special events and daily use. The adjoining dining room and bar would present an inviting and relaxing atmosphere, which displays a collection of musical and dance memorabilia. A Live Deejay will coordinate the events as well as entertain the patrons with music and games during music breaks and off-times.
Location, location, location -- One of the major advantages that Nightclub X will have over its competition will be its location in the new high profileYour State Town Center.
Gaming -- Nightclub X will also provide several interactive style video games and pool tables to provide for additional entertainment and revenue.
Quality food -- All would be lost without special attention being paid to the level of food quality. A simple menu offering foods not unlike those found at premier venue. Traditional bar appetizers will be on hand for people craving nachos, wings or quesadillas while they drink and enjoy themselves.
Exceptional service -- In order to reach and maintain a unique image of quality, Nightclub X will provide attentive and friendly service with a high ratio of service personnel to customers and also invest in the training and supervision of its employees. We estimate nearly 1 service staff member for every 5 guests.
.1 Company Summary
Nightclub X is a privately held LLC, the details of which have not been solidified as of the date of this publication. The LLC consists of three principals DD, HK, BK.
D D holds a BS in business administration from the The State University. He has held restaurant management positions for the PepsiCo Corporation. He successfully opened and managed two nightclubs and went on to open other operations including a sports bar, which is still in operation today. He is currently in his fifth year in the hotel industry where he manages a successful sales department.
HK holds a BA in Industrial Media Management with a concentration in marketing. She has held a financial analyst position with Lockheed Martin and L Communications for two years.
BK has been managing people for eight years. He is currently in his fifth year in the automotive industry where he is a successful finance manager
.0 Industry Description
High energy and dance themed venues have significantly impacted cities from coast to coast in the nineties. Los Angeles Hollywood, New Yorks Times Square, and Seattles Pioneer Square are just a few examples. Entrancing their audiences with high-powered lights, sound, music and interactive entertainment, these venues are still one of the highest cash flow businesses in the world. Our localized studies have shown that the average person will spend three to four hours per weekend in this type of an environment and will spend an average of twenty to fifty dollars in that time frame. As we approach the new millennium, this trend shows no signs of declining.
The typical venue of our style is open from 8 PM to 00 AM, and within this timeframe, the venue can achieve gross revenues anywhere from $,500 to $5,000 nightly. The primary sources of revenue in a venue of this type are high volume traffic, coupled with comparably nominal spending. In addition to alcohol revenues, we will also generate substantial revenues from food sales that can typically range from seven to ten dollars per person and admission fees that range between five and ten dollars per admit.
Entertainment venues in the late 180's and 10's focused on high-energy light and sound, and multiple source video screens and simple participative events. This relatively simple concept is still quite popular today. However, these concepts have greatly evolved with society. In recent years this industry has become more sophisticated with the availability of new technology. Larger metropolitan areas have taken this technology to new heights with sound, lighting, video and interactive designs that create an exciting and memorable experience. Fortunately, no one in the Your State area has been a pioneer in this specific segment of the industry as of the date of this report.
Additionally, the nightclub and bar industry is shifting towards a more entertainment-oriented concept. Guests of these venues are not only offered a dynamic place to gather and mingle, but also a place to participate in the entertainment through interactive contests, theme nights, and other events. We intend to heavily utilize entertainment-oriented marketing in an effort to withstand the perpetual shift in trends and cater to as large a client base as possible.
Nightclubs and other drinking establishments rely heavily on their primary suppliers. The primary suppliers are the various beverage distributors that provide the establishment with both alcoholic and non-alcoholic beverages. The alcoholic beverages (beer, wine, and liquor) are the primary sources of income in this industry. Other beverage suppliers also play a crucial role by providing non-alcoholic beverages. These are either served alone or mixed with alcohol.
In the area, all major brands of alcoholic beverages are available, in addition to several regional brands of beer. Initial research shows that the major distributors in the market have a high rating in both product availability and delivery.
4.0 Business Description
The emergence of the Main road area of Your State represents a unique opportunity for a high energy dance themed venue. The developments central location, demographics, and lack of direct competition are major advantages to this project. The proposed venue will provide a local solution to the lack of social atmosphere and live sports venues geared primarily toward the 1 - 5 age group in the Your State area and will help keep late night entertainment expenditures within the localized region.
The new venue will specialize in high-energy themes with a quality intelligent video and gaming and will offer beer, wine and an array of liquors and mixed drinks. In addition, the venue will sell non-alcoholic beverages such as soft drinks, juices and bottled water. A casual food menu consisting mostly of appetizers and small entrees ranging in cost from six to nine dollars will also be available. The initial hours of operation will be 1100 PM to 00 AM four days a week. The establishment will draw primarily from the Your City market while attracting guests from the area's other surrounding cities.
5.0 Facilities Analysis
The concept and management of Nightclub X has been well received and has been offered key placement at the center of Your State new First & Main Town Center development. This commercial center spans 18 acres and promises an immediate primary trade population of ,000 people with a secondary population of 164,000 people. The Boulevard at The Avenue average daily traffic counts are currently 5,000 and will increase to 7,000 by 00 following The Boulevards connection northward to I-5 in 001. At the center of the complex will be a 16-screen Cinemark and IMAX theater [opening] March, 000. The Centers planners having met Nightclub X management and have reviewed the concept. They have indicated that Nightclub X is exactly what they were looking for and wish to place it directly in front of the theater. The annual projected traffic for what Cinemark is calling their flagship location is 1.4 million people, which exceeds their current Tinseltown location at the Arena.
Nightclub X will be a 10,000 square foot unit, which will also house the companys corporate business office. The dance club and bar will accommodate 750 people. With Your States rapidly growing population, the variety of Nightclub X from across the country would create mass appeal for all of Nightclub X customers. The store will be equipped with state-of-the-art audio and video systems like none other found in Your State. It will serve the need for a true nightclub in Your State. The general appearance will be clean, open and pleasing to the customer. The demographics are very favorable with minimal competition from other dance themed venues and bars
6.0 Market Analysis Summary
We see Nightclub X appealing largely to three major market segments. Fortunately, the long to late night hours of operation help Nightclub X lend itself to multiple segment appeal. Our market segmentation scheme allows some room for estimates and nonspecific definitions
6.1 Market Segmentation
Childless Young Professionals--Due to our proximity to the IMAX and Cinemark theaters, we must appeal to single adults and young couples. Whether it is a group of friends or a couple out to see a movie together, these people need a place to eat/drink either before and/or after their movie. These customers will range in age from 7 to 40. Nightclub X will appeal to this category by switching the tempo and entertainment to be more appealing to adults as it gets later into the evening. We also anticipate a fifteen percent annual growth rate in tandem with the growth rate of Your State and through increased popularity.
College Students--By creating an environment that is appealing to college students, we secure a natural progression between the high school student and the young professional. Through word of mouth, Nightclub X expects realize an increase of 5% annually from this segment.
Tourists and Business Travelers--More and more business and travelers and tourists are finding themselves in Your State every year as is made evident by the increased demand and subsequent expansion of the citys airport. We plan to reach these people through direct marketing to local hotel patrons. We anticipate a twenty percent annual growth rate in this segment. As our relationships grow with the local hotels, so too will the word of mouth recommendations from the hotel staff as well as the patronizing of our restaurant by their families. Our future plan is to publish a simple web site in order to create awareness to any traveler who wants to take an advanced look at the club before their visit.
6. Target Market Strategy
Our strategy is based on serving our niche markets exceptionally well. The nightclub enthusiast, the tourist and business traveler, the local nightclub crowd, the local service industry as well as groups going out together, can all enjoy the Nightclub X experience.
The marketing strategy is essential to the main strategy
• Emphasize exceptional service.
• Create awareness of Nightclub Xs unique features.
• Focus on our target markets.
We must charge appropriately for the high-end, high-quality service and food that we offer. Our revenue structure has to match our cost structure, so the wages we pay and the training we provide to assure superior quality and service must be balanced by the revenue we charge.
Part of the superior experience we offer is the simplicity of the menu items. While being unique for the most part, they are relatively inexpensive and easy to prepare. While a premium is appropriate for the experience, the pricing has to be balanced in accordance with what we are serving.
All menu items will be moderately priced. We expect an average guest expenditure of $1.50 for beverage and $7.50 for the percentage of our guests who choose to take advantage of our food menu. Our target customer spends more than the industry average for moderately priced establishments. This is due to our creating an atmosphere that encourages longer stays and more spending but still allows adequate table turns due to extended hours of appeal.
7.0 Implementation Summary
In order to place emphasis on exceptional service, our main tactics are bi-monthly service training, employee recognition and higher service employee to customer ratios. Our specific programs for training include employee for life training for management, customer for life training for employees and the sharing of success stories among employees and management. Our specific employee recognition programs include employee of the month with personal parking space, service excellence recognition awards of specific employees attached to advertising. To achieve higher service employee to customer ratios, we include separate beverage servers and bussing personnel as well as maintaining a comfortable table count for the wait staff.
Our second strategy is emphasizing entertainment. The tactics are interactive entertainment, constant sensory appeal and unique event viewing. Our specific programs for interactive entertainment and constant sensory appeal are frequent contests, games, music and karaoke all hosted by an in-house D.J who is also in charge of event programming for the main room and lounge. A billiard room will overlook the main area. Billiards was selected due to its widespread popularity (fifth most popular sport in the world according to CNN). A limited number of video and pinball games as well as computer dart boards will compliment the billiard tables in order to offer a less interactive entertainment option. With an adjoining bar and plenty of seating, yet another unique experience could be carved out of a visit to Nightclub X.
Our promise fulfillment strategy may be our most important. The necessary tactics are ongoing value-based training, maintenance and attention to detail, especially after popularity has been established. Through empowerment of service employees to solve problems without making a customer wait for management consultation we create a win/win for the customer and the restaurant. Continuous and never ending improvement is the order of the day through our regular training sessions and meetings. Since value is equal to service rendered minus the price charged, it is crucial to go beyond the mere serving of food in a room full of lights and sound, you have to create a long-lasting impression.
• Emphasize exceptional service -- We MUST prove to guests that exceptional service is still available and should be expected as part of a dining experience. We need to differentiate ourselves from the mediocre service venues.
• Emphasize an entertaining experience -- By assuring that all guests will enjoy themselves, we would be securing market share through repeat business.
• Focus on target markets -- Our marketing and themes of mass appeal and music based entertainment will attract our target market segments.
• Differentiate and fulfill the above promises.
We cant just market and sell another dance club, we must actually deliver on our promise of quality, service and a unique guest experience. We need to make sure we have the fun and service intensive staff that we claim to have.
7.1 Industry Analysis
Nightclub X will be part of the restaurant and bar industry, which includes several kinds of businesses
- Locally Operated Bars and Nightclubs - This genre usually appeals to the local neighborhood clientele. This same client base dictates that the average price structure be drastically scaled down in order to create regulars.
- Nightclub Entertainment Complexes - This type of complex represents the concept we will most closely compete with. They are typically placed in high traffic locations and are normally treated as destination entertainment. An admission charge is usually in place and the associated price structure is also most like our proposed structure. Thankfully there is not an abundance if this type of entertainment within our region.
- Conventional Dining - Primarily owned by large national chains, usually less than 10,000 square feet, focused on serving good quality food in a reasonable amount of time in a dining room setting. The service and food quality are potentially superior to that of a fast food establishment. There is rarely more interaction than the order taking and food service between the staff and their patrons. People go there to eat and leave when theyre done eating since theres rarely a reason to stay.
- Formal Dining - Similar to conventional dining yet offering a higher quality of food and service for the added expense. As with the conventional dining facilities, there is little interaction and when people are done eating, they leave.
- Casual Dining - Commonly building upon conventional dining with the addition of a bar, playing of music and sporting events on numerous televisions. Some establishments offer their own brand of beer made on the premises. The food quality and service are at best, similar to that found in a conventional dining experience with few exceptions.
- Chain Entertainment - Typically manifested in each market through the Hard Rock Cafes, The Planet Hollywoods, etc. We expect to create an atmosphere that thrives on its trendy feel. These chain entertainment venues can not hope to draw the same hipclientele.
7. Competitive Edge
We believe that the casual guest understands the concept of quality food and service and is willing to pay for it when it is given effectively.
Nightclub X competition lies mainly with other casual facilities and less with conventional and chain entertainment establishments. We need to effectively compete with the widely held idea that you cant get good service anymore while maintaining the idea that being out can be a lot of fun.
Our polling has indicated that consumers think of atmosphere, price, and quality respectively. Additionally, price was frequently mentioned by pointing out that if the former concerns are present then they are willing to pay more for the experience.
Our review of the market concludes that there are four entertainment venues that can be considered direct competition to the proposed new venue. We do realize that the proposed venue will also compete indirectly for every entertainment dollar spent in the Anytown area.
Nightclub X main competitors will be
Club A
Hours of Operation 500PM - 00 AM
Wednesday thru Saturday
Capacity 00 Guests
74 Pacific Ave.
(xxx) 57-4144
Wed. College Night ($1 beers)
-This nightclub appeals to a college crowd seeking cheap drinks
-The club is known for being dingy and dirty
Bar B
Hours of Operation1000 AM - 00 AM
Monday thru Sunday
Capacity 400 Guests
1114 Broadway
(xxx) 57-000
Thurs. College/Ladies Nights
-This club appeals to 5-5 year olds.
-Pool and video games are central focus.
-Dancing is pushed to the back of the club.
Grill C
Hours of Operation600 PM -00 AM
Wednesday thru Saturday
Capacity 50
th and A Street
-This clubs target customer is 5 to 45 years old / middle class or above.
-This club is known for its older, dressed up crowd and cramped space.
Club D
Hours of Operation1100 AM -00 AM
Monday thru Sunday
Capacity 50
1th and Jefferson
-This clubs target customer is 5 to 45 years old.
-This club is known for live jazz and blues entertainment and their draught beers.
-
7. Marketing Strategy
A high growth area such as Your State has an annual influx of new residents from many other parts of the country. This trend is true of Your State in general.
Many new residents and many existing ones are members of clubs in other markets. Nightclub X is a place for all. The enabling technology will be an inherent part of Nightclub X image.
Advertising budgets and event promotion are ongoing processes of management geared to promote the brand name and keep Nightclub X at the forefront of the dance theme establishments in the Your State marketing area.
We depend on radio advertising as our main way to reach new customers. Our strategies and practices will remain constant as will the way we promote ourselves
• Advertising -- Well be developing our core positioning message.
• Grand Opening -- We will concentrate a substantial portion of our early advertising budget towards the Grand Opening Event.
• Direct Marketing -- Well directly market to local hotels surrounding the powers and Your State airport.
Nightclub X will create an identity oriented marketing strategy with executions particularly in radio media alongside of print ads and in-store promotions.
A grand opening event will be held to launch Nightclub X in the Summer of 001. A radio advertising blitz will precede the event for three weeks with ambiguous teasers about an event like no other in the citys history and the forthcoming opening date. Contests will be held on the target radio stations giving away V.I.P. passes (coupons) to the event while at the same time creating excitement about the opening. We will leverage our relationship with the Dallas Cowboy Cheerleaders to be present on the night of the grand opening. The opening date is tentative at this point and dependent upon construction completion. The budget for the event will be $10,000 and the milestone date will parallel the available opening date, currently June of 001.
Achievement of the following campaigns will be measured by the polling of customers as to how they heard of Nightclub X for the first ninety days of operation. Budget adjustments will be made as the results dictate.
We will be running regular local radio and newspaper ads to create brand awareness. Our radio ads will be concentrated strongly on Magic FM, the citys #1 radio stations among our target market segments. Through commercial repetition, a teaser campaign and the use of catchy phrases, we hope to obtain intellectual ownership of our target market segments. When they think dance club and bar theyll have to think Nightclub X. Drink specials will also be staples of our radio advertising in order to bring people in. HK will be responsible for ongoing radio ads with a monthly budget of $1,000 per month for the first ninety days followed by an ongoing budget of $6500 per month.
We will advertise directly to local hotel guests in the Your State Airport and surrounding The Boulevard areas to attract business travelers and tourists with no knowledge of where to go in the evening. Through the use of fliers and table tents to place in hotel rooms we hope to create visitor awareness of our location and event promotion. Promos such as show your room key and get a free drink in conjunction with the room ads would be relatively inexpensive from an advertising standpoint and requires limited ongoing maintenance and expense. BK will be responsible for direct advertising with a start-up budget of $,000 and a maintenance budget of $1,000 per month. The milestone date will be thirty days after the grand opening event.
Ads will also go into the college newspapers for the local campuses of Your State College and the University of Your State. HK will be responsible for this program. The monthly budget for these ads will be $00. The event date will be in tandem with the grand opening tentatively set for June of 001.
Shirts, ball caps and bumper stickers bearing the Nightclub X logo will be marketed as well as given away as prizes in order to further spread brand awareness. Artistic design will be HKs responsibility and merchandising will be the headed by DD. A start-up budget of $1800 will be in place and a monthly promotional (giveaway) budget will also exist.
8.0 Management Summary
The management team is an especially close one. One of the presidents has been married to the vice president for seven years. The two co-presidents have worked directly together for three and a half years at four positions and are also close friends away from work. One of the presidents has worked with the bar manager in the past and has known him for nearly ten years. We all share a single vision; to provide a unique and entertaining experience backed by exceptional service.
The company will have six managers total including the two presidents and three of the managers have yet to be recruited.
8.1 Management Team
DD, Co- President 5 years old, decided to open his own bar when he experienced first hand how little attention to detail there seemed to be in the industry.
D has a bachelors degree in business management, 5 years management in the restaurant/bar business, consultative experience opening other bars for who is now the competition, 6 subsequent years management in the car industry ending with his current position as department manager. Ds specific responsibilities will lie primarily with the coordination of events and oversight of the operations and evening activities of the restaurant and bar.
BK, Co-President 0 years old, is pursuing a life-long ambition of restaurant/nightclub ownership. Three years of restaurant kitchen experience and nearly eight years of experience managing people ending with three and a half years of finance management. B is committed to not only creating a successful business but also successfully running it. Even though his hands on experience in business management is extensive through the finance business, he has spent the last year and a half researching business and business ownership in his spare time. Bs specific responsibilities will be administrative management to include inventory management, accounts payable, purchasing, payroll and public relations with limited marketing involvement (mostly direct) to other companies.
HK, Vice President 8 years old, has a bachelor's degree in industrial media management. Her experience ranges from radio marketing sales to three years as a financial analyst for L Communications. H is a born leader to whom people of all levels flock. Hs responsibilities will be limited to marketing with local radio and newspaper and her day-to-day role in the restaurant will be a mostly silent one.
MC, Bar Manager 1 years old, has more than fifteen years bar tending and bar management experience. M is eagerly awaiting the opportunity to work at a restaurant/bar where things are done correctly and the customer is put first. In addition to managing the bar, its personnel and the DJs, M will also be third in command under the two co-presidents.
The positions of Office, Kitchen and Dining Room Managers have yet to be filled at this time. These positions will be openly sought along with the remainder of the Nightclub X staff.
8. Management Team Gaps
We believe we have a solid team constructed in order to cover the main points of the business plan. Management growth through training will be an ongoing component of Nightclub X priorities.
However, we do realize that we may not have the hands on specific knowledge that may be required to execute pre-opening and opening phases of the venture. We also realize that we may benefit greatly from the retention of a hospitality industry consultant to guide us through the aforementioned time frames as well as to consult with us through the first two years of our operation.
To this end we have contracted with hospitality industry specialist Joe Sorge of SVC Nightclub and Bar Services, Inc. His involvement will exist in several facets, most notably, through providing assistance in launching this venue. SVC has over 1 years of experience in the hospitality industry and has assisted many first-time operators in getting their proposed venues off the ground successfully. SVC will assist in the development of the design, concept and strategies of the new business. SVC is also a full-service advertising agency and will assist in all production and placement of all advertisement for the new venue. In addition, they will assist in the hiring process of the management staff, disc jockeys, bartenders, waitresses and security staff. They will also provide educational services for management-level personnel who will be responsible for the day-to-day operations of the club. If you are interested in Mr. Sorges company, visit them on the Net at http//www.nightclub-business.com
Interviews for a general manager, operations manager and all other personnel will be conducted under the advisement of Joe Sorge of SVC. The co-presidents Mr. DD and Mr. BK will make final decisions for each position.
These gaps will be filled as the opening date draws closer
.0 Financial Planning
The company is seeking a loan for start-up purposes for a new entertainment venue in Your State .
Funds needed to accomplish goal referenced above will be $x,xxx,xxx. Applicant will require the entire $x,xxx,xxx to finish project build-out. See capital requirements table below for distribution of funds.
We will utilize the anticipated loans in the amount of $x,xxx,xxx to build out the approximate 10,000 square foot space and purchase equipment necessary for the start-up of a new nightclub venue. The following tables illustrate the capital requirements.
Start-up
Start-up Plan
Start-up Expenses
Air Cond. Upgrade $5,000
Audio and Lighting Lease Payment $,750
Bar Equipment $,500
Bar Supply $5,500
Cash Reserves $15,000
Exterior Signage $15,000
Fees and Permits $5,000
FFE $75,000
Impact Fees $7,500
Initial Marketing $,500
Interior Refit $45,000
Kitchen Upgrade $1,500
Legal $7,500
Point of Sale Systems $5,000
Restroom Upgrade $5,000
Paper Products $,500
Opening Salaries Deposits $5,000
Total Start-up Expense $485,50
Start-up Assets Needed
Cash Requirements $75,000
Start-up inventory $7,500
Other Short-term Assets $0
Total Short-term Assets $8,500
Long-term Assets $0
Total Assets $8,500
Total Start-up Requirements $567,750
Left to finance $4,750
Start-up Funding Plan
Investment
Investor 1 $50,000
Investor $50,000
Other $5,000
Total investment $55,000
Short-term Liabilities
Unpaid Expenses $0
Short-term Loans $0
Interest-free Short-term Loans $0
Subtotal Short-term Liabilities $0
Long-term Liabilities $0
Total Liabilities $0
Loss at Start-up ($44,500)
Total Capital $8,500
Total Capital and Liabilities $8,500
Checkline $0
.1 Important Assumptions
The financial plan depends on important assumptions, most of which are illustrated in the following tables.
The key underlying assumptions are
• We assume a slow-growth economy, for our purposes 5% year one and % thereafter, without major recession.
• We assume that we will grow as managers during the process, this growth will manifest itself as flat line expense growth over the five year period, leading to increased cash flow annually.
• We assume access to equity capital and financing sufficient to maintain our financial plan as shown in the tables.
• We assume continued popularity of nightclubs in America and the growing demand for high-energy themed and casual dining venues.
General Assumptions
001 00 00
Short-term Interest Rate % 10.00% 10.00% 10.00%
Long-term Interest Rate % 10.00% 10.00% 10.00%
Payment Days Estimator 0 0 0
Collection Days Estimator 0 0 0
Inventory Turnover Estimator 4. 4. 4.
Tax Rate % 5.00% 5.00% 5.00%
Expenses in Cash % 10.00% 10.00% 10.00%
Sales on Credit % 5.00% 5.00% 5.00%
Personnel Burden % 17.00% 17.00% 17.00%
. Daily Revenue Forecast
This table illustrates our daily revenue forecast for X,xxx total square feet.
We are assuming a seating capacity for said space of XXX guests. In addition, we expect just less than one complete rotation of this space for food and beverage guests alike.
DAILY REVENUE BREAKDOWN
based on 750 person capacity
Mon Tue Wed Thu Fri Sat Sun Weekly
Total Guests Charged Admission 0 0 5 475 675 775 0 ,50
Average Admission Fee $7 $7 $7 $10 $10 $10 $7 $.57
Total Admission Sales $0 $0 $,75 $4,750 $6,750 $7,750 $0 $1,55.00
Total Bar Guests 0 0 50 550 775 1,100 0 ,775
Average Drinks per Person 0 .5
Average Beverage Sales Per Guest $1.50 $1.50 $10.00 $1.50 $1.50 $1.50 $1.50 $1.18
Average Price per Drink $0 $.75 $.75 $.75 $.75 $.75 $.75 $.75
Total Beverage Sales $0 $0 $,500 $6,875 $,688 $1,750 $0 $,81.50
Total Admission and Beverage Sales $0 $0 $5,775 $11,65 $16,48 $1,500 $0 $55,7.50
Total Food Guests 0 0 0 50 70 100 0 50
Average Food Sales Per Guest $5.00 $5.00 $7.50 $7.50 $7.50 $7.50 $5.00 $45.00
Total Food Sales $0 $0 $5 $75 $55 $750 $0 $1,875.00
Misc. Sales (10% of Gross Sales) $0 $0 $578 $1,16 $1,644 $,150 $0 $5,5.75
Total Revenue $0 $0 $6,578 $1,16 $18,606 $4,400 $0 $6,746.5
. Sales Forecast
This table represents our year one forecast for Income on a monthly basis.
Sales Monthly
Sales Forecast
Sales 001 00 00
Beverage Sales $1,46,100 $1,480,710 $1,68,781
Food Sales $,500 $10,850 $11,15
Admission Sales $86,740 $0,414 $1,01,455
Other $0 $0 $0
Total Sales $,76,40 $,50,74 $,754,71
Direct Cost of sales 001 00 00
Beverage Sales $6,55 $70,178 $407,16
Food Sales $0,855 $,41 $7,5
Admission Sales $0 $0 $0
Other $0 $0 $0
Subtotal Cost of Sales $67,80 $404,11 $444,51
-- Last Topic | Next Topic --.4 Projected Cash Flow
The following two tables illustrate our monthly cash flow for year one. The months are weighted according to the amount of weeks in that month in a typical calendar year.
Pro-Forma Cash Flow
001 00 00
Net Profit $0,468 $411,17 $511,6
Plus
Depreciation $0 $0 $0
Change in Accounts Payable $57, $,856 $4,716
Current Borrowing (repayment) $0 $0 $0
Increase (decrease) Other Liabilities $0 $0 $0
Long-term Borrowing (repayment) $0 $0 $0
Capital Input $0 $0 $0
Subtotal $77,77 $414,08 $516,05
Less 001 00 00
Change in Accounts Receivable $0 $0 $0
Change in Inventory $4,1 $4,7 $5,477
Change in Other Short-term Assets $0 $0 $0
Capital Expenditure $0 $0 $0
Dividends $0 $0 $0
Subtotal $4,1 $4,7 $5,477
Net Cash Flow $5,505 $40,04 $510,575
Cash Balance $410,505 $81,554
.5 Projected Balance Sheet
Pro-forma Balance Sheet
Assets
Short-term Assets 001 00 00
Cash $410,505 $81,554 $1,0,1
Accounts Receivable $0 $0 $0
Inventory $4,71 $54,771 $60,48
Other Short-term Assets $0 $0 $0
Total Short-term Assets $460,7 $874,5 $1,0,77
Long-term Assets
Capital Assets $0 $0 $0
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $0 $0 $0
Total Assets $460,7 $874,5 $1,0,77
Liabilities and Capital
001 00 00
Accounts Payable $57, $60,185 $64,01
Short-term Notes $0 $0 $0
Other Short-term Liabilities $0 $0 $0
Subtotal Short-term Liabilities $57, $60,185 $64,01
Long-term Liabilities $0 $0 $0
Total Liabilities $57, $60,185 $64,01
Paid in Capital $55,000 $55,000 $55,000
Retained Earnings ($44,500) ($1,0) $8,140
Earnings $0,468 $411,17 $511,6
Total Capital $40,68 $814,140 $1,5,476
Total Liabilities and Capital $460,7 $874,5 $1,0,77
Net Worth $40,68 $814,140
.6 Business Ratios
Ratio Analysis
Profitability Ratios 001 00 00 RMA
Gross Margin 8.86% 8.86% 8.86% 0
Net Profit Margin 14.08% 16.4% 18.56% 0
Return on Assets 6.6% 47.0% 6.78% 0
Return on Equity 7.5% 50.50% 8.58% 0
Activity Ratios 001 00 00 RMA
AR Turnover 0.00 0.00 0.00 0
Collection Days 0 0 0 0
Inventory Turnover 1.8 7.7 7.7 0
Accts Payable Turnover 4.17 4.17 4.17 0
Total Asset Turnover 4.5 .86 1.8 0
Debt Ratios 001 00 00 RMA
Debt to Net Worth 0.14 0.07 0.05 0
Short-term Liab. to Liab. 1.00 1.00 1.00 0
Liquidity Ratios 001 00 00 RMA
Current Ratio 8.0 14.5 1.4 0
Quick Ratio 7.16 1.6 0.4 0
Net Working Capital $40,68 $814,140 $1,5,476 0
Interest Coverage 0.00 0.00 0.00 0
Additional Ratios 001 00 00 RMA
Assets to Sales 0.0 0.5 0.50 0
Debt/Assets 1% 7% 5% 0
Current Debt/Total Assets 1% 7% 5% 0
Acid Test 7.16 1.6 0.4 0
Asset Turnover 4.5 .86 1.8 0
Sales/Net Worth 5.65 .08 .08 0
Dividend Payout $0 0.00 0.00
.7 Break-even Analysis
B-E Point (Sales) = Fixed Costs + [(Variable Costs / Revenues) x Sales]
Fixed Costs $X,xxx,xxx
Variable Costs $Xxx,xxx
Revenue (Estimated)$X,xxx,xx
S = Gross Sales
S = $ + [($Xxx,xxx/ $X,xxx,xxx) x S]
S = $X,xxx,xxx + [(.xxxx) x S]
S = $X,xxx,xxx
Break Even Point = $X,xxx,xxx
Average Nightly Break Even Revenues approximately $ X,xxx
Minimum Nightly Required Spending Per Person - $8.75 + $.75 = $18.50
Minimum Nightly Required Incoming Traffic Xxx
Business Plan Outline
1.0 Executive Summary
Highlights
.0 Business Summary
.1 Company Summary
.0 Industry Description
4.0 Business Description
5.0 Facilities Analysis
6.0 Market Analysis Summary
6.1 Market Segmentation
6. Target Market Strategy
7.0 Implementation Summary
7.1 Industry Analysis
7. Competitive Edge
7. Marketing Strategy
8.0 Management Summary
8.1 Management Team
8. Management Team Gaps
8. Personnel Plan
User Table
.0 Financial Planning
Start-up
Start-up
.1 Important Assumptions
General Assumptions
. Daily Revenue Forecast
User Table 1
. Sales Forecast
Sales Monthly
Sales Forecast
.4 Projected Cash Flow
Cash Flow
.5 Projected Balance Sheet
Balance Sheet
.6 Business Ratios
Ratios
.7 Break-even Analysis
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